Motion printing is not a new concept and has been around since the 1940s. At that time, they would use motion cards to create relevant images. Present-day marketers now have modern printing technology for motion printing on posters, banners, and magazine covers.
What makes modern motion printing different from what was there in the 1940s, is the use of multiple images to create one visual. The process is lenticular printing, and we will lay out the basics below.
Lenticular Printing Explained
Lenticular printing incorporates the process of developing frames on white pieces of paper. You will then arrange the frames in alternating order on a transparent plastic sheet. The arrangement will result in small ridges or lenticules that become like a lens between the viewer and image and helps refract light.
The alignment of the frames gives the viewer the impression that he is looking at a complete picture. The refracting of the lights to a specific point by the lenticules is what makes the image appear as it does. The image will appear as if it is changing position every time the viewer moves relative to the picture.
What You Can Do With Lenticular Printing
Lenticular printing will allow you to create 3D holographic or two effect animations. The former is easier to create because all you need is a single image and then make it pop out in the 3D holographic format. Animations in motion will require several pictures that you have to take from different angles. You then use refraction to create the illusion of depth and movement.
Marketing agencies are taking advantage of lenticular printing to change their ad messaging depending on the angle someone is viewing them from. Movies use lenticular printing for different body movements such as winking and waving. You will also find them in 3D displays at cinemas, political campaigns, novelty toys, postcards, movies, or book covers, to name a few applications.