MotionPrint is a specialised printing process that can show depth, motion, HD video, film or combinations of these.
The lenticular material is made up of tiny ridges or lenses (hence the name "lenticular" printing). We take raw images and process them through a computer algorithm, which matches the lens surface of the lenticular material.
When the two work together it enables the image to be replayed back to you.
The printing is always on the reverse side of the Lenticular lens material, as this is where the focal point is, allowing the images to be replayed back to the human eye as the viewing angle changes.
Basic Effects
* Click titles to view samples
FLIP
The simplest of all animation effects, it involves an image change, or flip, from one image to the next. A Lenticular flip allows up to three separate
images to be combined and viewed independently when viewed at different angles while moving the lenticular lens.
3D
The creation of depth on a normally flat surface. Lenticular 3D is accomplished by generating enough image information to allow the viewer to
see the 3D effect. Typically this requires 12 images of the subject matter, recorded in a strictly defined manner.
MORPH
Lenticular Morph effect gradually changes one image to another image through the use of sophisticated image algorithms. Although any
two objects can be morphed, the technology works best when the two images are similar in shape and on a common background.
ZOOM
Zooming is the effect of an image appearing to move closer or farther away in a series of animated positions. The effect works best
when the background is common throughout all of the animated images, and has been designed with a looping of the image with no obvious start or finish.
FULL MOTION VIDEO
Full Motion Video uses multiple frames of an action showing movement from its beginning to end. It is very much like watching a movie clip, but
on a medium that requires no power. This effect is best optimized when the background remains constant throughout the sequence.
Typically this requires the source to be Digital Beta, Film or HD footage.
COMBINATION
Lenticular combination utilizes two or more of the animated effects; a zoom with full motion is one example, or a 3D image with a flip background.
