You have probably seen one of those Harry Potter films with the invisibility cloak and wondered if it is possible in a real-world situation. Better yet, you may have seen a postcard that when you hold it at a certain angle, you see a city and when you tilt it, you see kids. Or maybe, you have been to the movie theatres and seen a movie poster that upon closer inspection appears to attempt to deceive you. Is it possible for a poster to have two different themes when you look at it from various angles or is magic after all real?

That is what lenticular effects offer. Illusions. Lenticular printing offers images that are created with an illusion of depth lenticular effects. These special effects serve to increase and capture the attention of viewers and thereby increasing sales.

Types of Effects

Flip Effect

Simply put, this lenticular effect enables images to flick from one image to the other. When the lenticular lens is in motion, up to three images can be viewed separately or combined. The best results are achieved with fewer frames. It can be used on window displays.

3D Effect

This effect involves creating depth on normal surfaces. This effect adds reality to graphics. It is best suited for use in shopping centres.

Morph Effect

This effect allows one image to change to another gradually. Only two similarly shaped images can be morphed effectively.

Zoom Effect

This effect makes images appear deceptively closer or further than they actually are. A common background for all the images used is a necessity. Zoom effects can be used to create company logos.

Full Motion Video Effect

This effect uses multiple frames to make images play as if a short film. A common background should be used. It can be used to display images in recreation centres.