Lenticular printing is a type of print done on a special lenticular plastic that gives images the illusion of depth, motion, and 3D based on the angle of the viewer. This type of printing makes the photos appear realistic, bold, and colourful, making sure to attract the attention of any potential customers or consumers. The most common effects used include morph, zoom, dissolve, and flip, but the possibilities of what one could achieve are endless.
Lenticular printing has been around since the 1950s, but it just recently gained popularity in the marketing business. Businesses use it now for all forms of print advertising. The type of companies that use it are not limited to a particular kind, from banks to insurance companies. It has especially gained popularity in online casinos like the 7 Sultans, which is currently offering daily 7 Sultan Freespins for anyone on their website. Using this type of printing makes one stand out from other companies and, as a result, attract more customers.
Although a little on the costly side, a 3D printer and the marketing benefits it offers to a company are well worth it. Companies use it for business cards, pamphlets, displays, packaging, and so much more. Products on the shelves packaged with 3D images make most customers stop in their tracks to examine it.
How Lenticular Printing Works
The lens is a unique type of plastic made up of lenticules which act as magnifying glasses to show the image below. The image itself, divided into strips that are interlaced together into a single graphic, must be aligned perfectly with the lenticules to achieve the effects. Each lenticule enlarges and displays a specific portion of the image. All the lenticules working together forms an image that appears to be in motion or three dimensional.